Marvel Comics in the 1970s

About This Project

This blog serializes the first draft of a book in progress, Marvel in the 1970s: The World Inside Your Head (under contract with Cornell University Press).

Marvel in the 1970s saw a transformation that initially looked seamless on the surface, but proved almost as dramatic as Bruce Banner turning into the Hulk. The new, younger writers who took over the titles shifted the emphasis and perspective from the “world outside your window” to the “world inside your head.”  In a thoroughly visual medium and a decidedly action-oriented genre, these writers went beyond mere quirks of characterization and and angst-filled monologues to a quixotic attempt at interiority

After a chapter about humanism in the era of Stan Lee, Jack Kirby, and Steve Ditko, this book/blog focuses on the work of five writers: Marv Wolfman (Tomb of Dracula), Doug Moench (Planet of the Apes, Werewolf by Night, Shang-Chi: Master of Kung Fu) , Steve Englehart (Avengers, Captain America, Captain Marvel, and Doctor Strange), Don McGregor (Black Panther and Killraven), and Steve Gerber (Howard the Duck, Man-Thing, Omega the Unknown, The Defenders). The comics they produced at Marvel during the 1970s were a crucial step forward in the evolution of the medium, but the peculiarities of the industry and market at the time have been an obstacle to a broader readership in the era of self-contained graphic novels.

Eliot Borenstein Eliot Borenstein

The Keys to the City

Cage is the device that allows McGregor and the readers entree into the city where his adventures unfolded.  

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Eliot Borenstein Eliot Borenstein

Empathy from Outer Space

McGregor highlights the power of escapist fiction to be pernicious and liberators at the same time

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Eliot Borenstein Eliot Borenstein

Prose and Pain

Heroic storytelling is a matter of shared pain, transmitted through the medium of art

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Eliot Borenstein Eliot Borenstein

Re: Vision

Despite his artificial body, the Vision is the culmination of a set of all-too-human neuroses

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Eliot Borenstein Eliot Borenstein

Kang Is a Strange Loop

 Kang the Conqueror embodies the most retrograde tendencies in the Marvel comics of his time.  Kang is not change, but the illusion of change

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Eliot Borenstein Eliot Borenstein

Being Rick Jones

Englehart’s last Captain Marvel storyline turns all the subtext of the Rick/Mar-Vell relationship into text.

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Eliot Borenstein Eliot Borenstein

The Marriage of True Minds

Strange and Clea are only one example of a dyad that simultaneously erodes the barriers of selfhood while reinforcing the strengths if the self.

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Eliot Borenstein Eliot Borenstein

In/Action

Readers come for the martial arts action, but stay for Shang-Chi’s internal monologue.

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Eliot Borenstein Eliot Borenstein

Mind Over Matter

The persistence of the mind control motif emphasizes the true nature of the father-son conflict: Fu Manchu is a father who can only see his sons as the vessels of his own will.

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Eliot Borenstein Eliot Borenstein

Go Your Own Way

“The Phoenix Gambit” is daring in a manner that is not immediately obvious

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